Innovator in Programmatic Job Ad Buying Reports Strong Growth, Expands Team and Receives Additional Funding to Fuel Continued Momentum
LEBANON, N.H. – Dec. 2, 2015 – Appcast, the first pay-per-applicant job ad exchange, today announced details of the strong momentum it has built throughout 2015. Welcoming new clients, adding additional staff and sharing its expertise at numerous industry events, the company continues to achieve enormous growth and recognition as it changes the way companies advertise their open positions and connect with top talent.
“Appcast continues to define the nascent programmatic job ad buying industry, and our ongoing success validates the market need for advanced recruiting solutions that help employers target the right candidates cost-effectively,” said Chris Forman, founder and CEO of Appcast. “As employers across all industries recognize the value of the pay-per-applicant recruitment advertising model, we expect this growth to continue well in to the future. Appcast was developed to revolutionize online recruiting, and our stellar results thus far indicate that we’re delivering on this goal.”
Launched in 2014, Appcast provides an entirely new model for recruitment advertising, leveraging data and software to create a pay-per-applicant job advertising model. As a result, employers can advertise their open positions across more than 6,000 career and consumer sites, only paying for each completed job application they receive. Appcast’s technology makes talent sourcing more effective, with a guaranteed return on investment, while linking with a company’s existing applicant tracking system to streamline the entire talent acquisition process.
Continued Growth and Expansion
Appcast’s revolutionary model has garnered the company significant growth in its relatively short time on the market, with a 650 percent increase in revenue this year compared to the previous year. The company also welcomed many large clients, including T-Mobile, Chipotle, Lowe’s Home Improvement, MillerCoors, UnitedHealthcare, Bridgestone, Ryder, Toys “R” Us, Hilton Hotels and Resorts, Meijer, Hobby Lobby, Dish Network, Citizens Bank and more. Overall, more than 250 organizations now use Appcast to optimize job ad performance, streamline recruiting processes and connect with the more than 2 million applicants reached through Appcast’s programmatic job ad buying platform.
As Appcast continues to transform how employers hire talent, the company has stepped up its own hiring. Since the beginning of 2015, the company’s staff has grown by 50 percent, adding resources to its Product, Marketing, Sales, Technology and Account Management teams. Among these new hires was Tom Chevalier, who joined the company’s leadership team as vice president of Product and is responsible for guiding the company’s ongoing product development efforts.
In October, Appcast launched its Media Analytics solution, a cutting-edge tool that provides employers with real-time insights into the performance of their recruitment media and corporate career sites. Appcast Media Analytics identifies the recruitment media that perform well for each job, category and business unit – whether job boards, social media, Google or a company’s own career site. As a result, talent acquisition teams can uncover key factors like their top-performing candidate sources, the sources that have the best apply rate and whether candidates are applying on desktop or mobile devices, and improve how they hire.
Appcast also recently revealed ClickcastTM, a revolutionary new job ad bidding platform that allows agencies and job boards to track, manage and optimize their performance media from one platform. Clickcast enables job boards and agencies can transform their talent acquisition campaigns by managing all media buys, whether cost-per-click or cost-per-action, through a single, centralized location. As a result, they benefit from greater control and improved cost efficiency, only sponsoring jobs that need applicants and gaining access to millions of job seekers from thousands of sites, while maximizing recruiting results for their clients.
“This is the next big thing in the industry – Clickcast is leading the front in programmatic media buying and is by far the best solution on the market,” said Kyle Leigh, director of Digital Strategy and Technology for Appcast client, Bayard Advertising. “It is a breath of fresh air to work with a team in the recruitment space that actually gets it.”
Announced in September, Appcast partnered with Workopolis, Canada’s leading career site. Through this partnership, Appcast and Workopolis deliver pay-per-applicant programmatic job ad buying to the Canadian market under the name Applify. As a result, employers throughout Canada can benefit from Appcast’s revolutionary pay-per-applicant solution to improve their talent acquisition efforts and enhance return on investment of their job postings.
Appcast also received $5 million in a new round of financing, bringing its total capital raised to date to $7.4 million. The company will use this new capital to fuel its sales, marketing and product development activities and ensure it remains the leading innovator in the programmatic job ad buying space. Investors of this round include Point Judith Capital and IrishAngels as well as return investor Baird Capital; Sean Marsh, co-founder and general partner of Point Judith Capital, has joined Appcast’s board of directors.
Appcast has also gained significant industry recognition. Among these highlights is the company’s participation in the inaugural Programmatic Job Ad Buying Summit, of which Appcast was the founding sponsor. The company’s executives also shared their expertise on the subject throughout the event. In addition, Dzmitry Nikitsin, CTO of Appcast, was recently named a 2015 Game Changer by Workforce magazine for his groundbreaking work on the Appcast platform.
“Appcast is demonstrating the advancements in talent acquisition with creative thought and innovative applications of technology,” said Peter Weddle, CEO of TAtech, the Association for Talent Acquisition Solutions. “Instead of stepping outside the box, the team is developing entirely new boxes that offer higher productivity, greater efficiencies and better outcomes for its clients.”
Looking Toward 2016
“2015 has been a tremendous year for Appcast as we continue to define a new category in recruitment advertising,” said Forman. “Our strong growth and continued dedication to advancing our technology positions us well for continued success. As more companies seek to adopt a more effective approach to connect with qualified job candidates, we anticipate our growth to continue throughout 2016 and beyond.”
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