Benefitfocus and RedBrick Health Integrate Wellness Programs into Employee Benefits Platform

March 18, 2015

Benefitfocus Logo

Consumer-driven private exchange platform supports wellness engagement and workforce health

Charleston, S.C. – March 18, 2015 – Benefitfocus, Inc. (NASDAQ: BNFT) and RedBrick Health are working together to help employers drive engagement in wellness programs designed to improve workforce health and drive healthy bottom lines. The companies announced that the award-winning RedBrick Health Platform will now be made available within the BENEFITFOCUS® Marketplace – allowing employers to incorporate a suite of health improvement and rewards elements directly into their benefits enrollment experience.

The Benefitfocus Marketplace is a powerful private exchange platform that uses data as the foundation to empower informed benefits enrollment decisions and optimized plan design and administration. The inclusion of RedBrick within the Benefitfocus Wellness Ecosystem provides Benefitfocus Marketplace users with quick, anytime access to wellness program participation and rewards progress with connectivity to the RedBrick Health Platform via a single sign on. Benefitfocus serves more than 25 million consumers on its platform.

“RedBrick Health is delighted to become an ecosystem partner of Benefitfocus, a company we’ve long admired,” said Dan Ryan, chief executive officer at RedBrick Health. “By pre-integrating elements of our respective platforms, we can simplify delivery for shared clients, achieve a more efficient model for client onboarding and create a better experience for consumers.”

RedBrick combines cutting-edge behavioral science, communications technology and data analytics tools to power engaging and effective employee health and wellness solutions. Their wellness solution is designed to focus on multiple elements that enhance employee engagement, boost participation and streamline administrative activities to save time and costs, including:

  • The ability to better track and record year-over-year benefit cost impacts
  • Health engagement tools and technologies including digital and live coaching, trackers and challenges, and optional integration of community activities
  • Simplified reward administration including reward redemption for benefit discounts
  • Price comparison for procedures or prescriptions to empower cost-conscious decision-making
  • Data analytics for health, medical costs, trends and metrics to drive strategic wellness strategies

Benefitfocus will host a free webinar on how to deliver an effective wellness program on Tuesday, April 7, at 1:00 p.m. EDT. The webinar will discuss how to redefine health and wellness strategy including five research-backed principles for an effective wellness program design that nurtures engagement and positive health behavior. For more information or to register for the webinar, visit

“Wellness programs are an increasingly integral part of our customers’ benefit plans and we are very excited to add RedBrick to our thriving ecosystem of partners,” said Benefitfocus President and CEO Shawn Jenkins. “By creating an extensible ecosystem of solutions with partners like RedBrick, we are giving employers the flexibility to really unlock the power of their benefits plans and bring them to life.”


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