Benefitfocus Appoints Key Executives in Sales & Marketing To Accelerate Market Growth and Engagement Strategy

April 11, 2019

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Editor’s Note: As the leader in HCM technology consulting services, HRchitect is a founding System Integration (SI) Partner with Benefitfocus, serves on their SI Advisory Committee, and has been involved in more implementations than any other partner. Our Benefitfocus experience includes Project Management, Implementation, Portal Development and Ongoing Support, Process Analysis/Redesign, Training, Integration, and Change Management.

Accomplished Technology Executives Further Accelerate Company’s Platform Momentum and Market Leadership

Charleston, S.C. – April 11, 2019 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading cloud-based benefits management platform and services provider, today announced two distinguished technology executives have joined the company’s leadership team to further its market-leading strategic engagement initiatives. These key appointments include:

  • Peter Allen as Senior Vice President, Sales & Strategic Initiatives – responsible for leading Benefitfocus’ sales team, accelerating platform sales growth and delivering on the company’s strategic priorities, including key industry partnerships; and
  • Jeffrey Gross as Senior Vice President, Marketing & Branding – responsible for advancing the company’s brand, enhancing demand generation, engaging consumers and expanding market and thought leadership.

Each has in-depth experience scaling high-performing teams and driving innovation in a variety of high-growth platform and technology companies.

“Benefitfocus is totally transforming the benefits experience,” said Ray August, President & CEO. “We successfully pivoted our strategy and reignited our growth in 2018. We look forward to leveraging this momentum and capitalizing on the valuable expertise Peter and Jeffrey bring to Benefitfocus. They each will play important roles in accelerating our platform momentum and market leadership with unrelenting focus on delivering a world-class experience for our ecosystem stakeholders including customers, consumers and strategic business partners.”

Allen brings Benefitfocus valuable experience derived from a 25-plus year career in technology sales, platform-based services and industry alliances through senior executive positions with Iron Mountain, Alvarez & Marsal, Computer Sciences Corporation, Data Dimensions and Information Services Group (ISG). Having served for many years as advisor and architect for adopting digital service models for global companies, coupled with his leadership of global sales and service delivery functions, Allen provides direction for the company’s growth strategies.  Allen received his Bachelor of Science degree in Computer Science from the University of Maryland.

Prior to Benefitfocus, Gross was Chief Marketing Officer for Axway Technology where he led product and solutions marketing, branding, field and marketing operations and corporate communications in a fast-moving landscape. He has over 25 years of experience, most recently in senior marketing leadership roles at Software AG and Microsoft, and has directed innovative business development and demand generation programs for companies including BearingPoint Consulting, Ariba and KPMG. Gross received his Bachelor of Arts degree in Economics from the University of Michigan.


To learn more about HRchitect and how we can help your organization with your Human Capital Management (HCM) technology needs, please request a consultation. As the leader in HCM Systems strategic consulting, we offer end-to-end HR technology consulting services focused around strategic planning, evaluation and selection, change management, implementation, project management, client-side implementation assistance, and ongoing support of HCM systems of all types including Talent Acquisition, Talent Management, Learning Management, Workforce Management, Time & Attendance, Benefits, Core HR/Payroll, and more. Over the past two decades, working with over a thousand clients of all sizes and industries across the globe, our knowledge of best practices continues to expand and our experience is vast and unsurpassed. We have expertise around all major HCM systems including Benefitfocus, Ceridian, IBM Kenexa, Oracle, Saba, SAP, SuccessFactors, Taleo, Ultimate Software, WorkForce Software, and more. HRchitect is a name you can trust for all of your organization’s HCM technology-related consulting needs.