GLASSDOOR INTRODUCES SELF-SERVICE JOB POSTING SOLUTION AS IT SURPASSES CAREERBUILDER.COM IN U.S. TRAFFIC

April 30, 2015

 

Glassdoor logo

Self-Serve Job Postings Start at $99; Complements Glassdoor’s Full Suite of Job Advertising and Employer Branding Solutions

MILL VALLEY, CALIF. (April 30, 2015) – Glassdoor, Inc., the world’s most transparent jobs and recruiting marketplace, today officially launched its self-service job posting solution designed to help recruiters and hiring managers reach a sizeable and actively engaged audience of high quality job candidates at a lower cost than competitive channels. Glassdoor is the fastest-growing job-related U.S. website1 with 111 percent year-over-year traffic growth and has overtaken CareerBuilder.com in U.S. traffic for three consecutive months at widening margins, according to the comScore March Media Metrix® Multi-Platform report in March.

Through Glassdoor’s self-serve job posting any employer can promote its job openings to one of the largest audiences of job seekers in the U.S. in just a few clicks. Glassdoor has nearly 30 million members and two-thirds (64 percent) of users are actively searching for a job2.

Glassdoor’s self-serve job postings start at $99 for 30 days and allow anyone in a hiring position to post a job — from a company recruiter to a hiring manager to a small business executive looking to build a team. Glassdoor self-serve job postings may be bundled in packs of three and five at 10 and 20 percent discounts respectively, and can be saved for future use.

Job postings on Glassdoor reach active job seekers via the company’s website and mobile applications and are also included in member job alert and regular emails. Job listings are searchable through Glassdoor’s core job search tab and targeted to candidates across company profile pages, which typically receive three to 10 times more traffic than company pages on LinkedIn.3 In addition, Glassdoor self-serve clients gain access to free analytics to track listing activity and applicants for each open position.

“Our self-serve product offers every hiring manager the ability to easily post jobs, reach high quality candidates and fulfill their hiring needs at a fraction of the cost of other job sites,” said Robert Hohman, co-founder and CEO Glassdoor. “Glassdoor is one of the fastest-growing sites in our category and employers realize if they want to reach and influence top candidates today, they need to engage on Glassdoor because that’s where people are finding jobs and gathering important insights about companies.”

In addition to self-serve, Glassdoor offers a range of job advertising as well as recruiting and employer branding solutions that meet the varying needs of companies of all sizes. Employers looking to post more than five open jobs can take advantage of Glassdoor’s customizable job advertising that may be purchased separately or bundled with Enhanced Profiles. Enhanced Profiles, an employer branding tool, allow employers to customize elements of their Glassdoor profile pages and actively engage with job seekers. These additional Glassdoor products receive advanced analytics to manage and track brand, reputation and recruiting activity.

Excluding the self-serve product, Glassdoor currently has more than 2,100 employer clients across several industries, including more than one-third of the Fortune 500. Current clients include companies like Chevron, Cigna, Cisco, Enterprise Rent-A-Car, Expedia, Thomson Reuters and Wells Fargo.

Because of the insights candidates garner about companies from Glassdoor’s proprietary user-generated content, candidates who apply through Glassdoor tend to self-select whether or not a company might be a good fit. As a result, Glassdoor clients report they typically require approximately half the applicants to find a hire than other job sites, which translates to lower cost per hire.

According to a recent study by Brandon Hall Group, on average, employers receive 47 applications via Glassdoor per hire. By comparison, job aggregators or social networks send employers an average of 102 applications per hire, and major job boards send an average of 137 applications per hire. The same report reveals the average cost-per-hire (CPH) via Glassdoor is $385, compared to average CPH of $1,100 via other major job boards.

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