Globoforce Adds HR Industry Veteran to Leadership Team

August 18, 2015


Globoforce logo

Neal Bruce joins company as vice president of product marketing

SOUTHBOROUGH, Mass. and DUBLIN, Ireland – August 18, 2015 Globoforce®, a leading provider of social recognition solutions, today announced the addition of Neal Bruce as vice president of product marketing. In this role, Neal will oversee the product marketing team and lead all product marketing activities, including product and sales messaging and product positioning.

An HR industry veteran, Bruce has led product marketing, product strategy, product management, and product alliances at several leading HCM companies, including Monster, First Advantage, PeopleFluent, and, most recently, U.K.-based Lumesse.

“We are delighted to welcome Neal to the Globoforce team,” said Grant Beckett, vice president of product at Globoforce. “Neal’s decades of HCM marketing experience, and intricate knowledge of product marketing are unparalleled. He’ll be a strong leader for the product team, and we know that his efforts will help take Globoforce to the next level in our industry.”

“I am thrilled to have the opportunity to work with a company as renowned and trusted as Globoforce,” said Bruce. “With a set of award-winning products and a distinguished list of customers, Globoforce is a company that continues to reshape the future of HR, and I’m looking forward to playing a role in its growth.”


To learn more about HRchitect and how we can help your organization and your Human Capital Management (HCM) technology needs, please visit As the leader in HCM Systems strategic consulting, we offer end-to-end HR technology consulting services focused around strategic planning, evaluation and selection, change management, implementation, project management and ongoing support of HCM systems of all types including Talent Acquisition, Talent Management, Learning Management, Workforce Management, Benefits, Core HR/Payroll, and more. After more than 18 years in business working on over 2100 successful engagements for more than 1000 clients of all sizes and industries across the globe, our experience is vast. We have expertise around all major HCM systems including IBM Kenexa, Oracle, Taleo, WorkForce Software, Ultimate Software, Saba, Benefitfocus, SumTotal Systems, SAP, SuccessFactors, Lumesse, PeopleFluent, Cornerstone OnDemand, Infor, and more. HRchitect is a name you can trust for all of your organization’s HCM technology-related consulting needs. Press releases posted on HCM Tech Vendor News are provided to HRchitect by the technology vendors and posted by HRchitect as a service to our readers.