Globoforce Announces New Partnership with Fortune 50 Tech Giant

June 9, 2015

Globoforce logo

June 9, 2015 | Globoforce Press Release

IBM selects Globoforce as a recommended recognition partner for its Smarter Workforce ecosystem

Industry leaders to help joint customers discover powerful cultural insights through social recognition integration with IBM Kenexa Talent Insights

SOUTHBOROUGH, Mass., DUBLIN, Ireland, and ORLANDO, Fla. – June 9, 2015 – Globoforce® (, a leading provider of social recognition solutions, today announced a new partnership and integration with IBM® (NYSE: IBM). The partnership, announced at the WorkHuman 2015 conference, held in Orlando, Florida June 8-10, includes sales and marketing efforts, solution integration, and future developments within IBM’s Smarter Workforce partner ecosystem.

As part of the new partnership, IBM will promote Globoforce as a recommended social recognition partner to IBM Kenexa® Survey Enterprise clients. IBM Kenexa Survey Enterprise platform is a data discovery solution that helps HR leaders uncover key employee insights that will influence business performance. These surveys also highlight focus areas of concern and opportunity. Given social recognition’s increasingly strategic role in companies today, IBM will recommend its clients to Globoforce’s leading social recognition platform integrated with IBM Kenexa Talent Insights as a proven strategy to address those focus areas, including employee engagement, retention, and overall culture.

An additional component of the IBM-Globoforce partnership is solution integration. Under the terms of the agreement, Globoforce’s social recognition data will be pushed into IBM Kenexa Talent Insights, powered by IBM Watson™ Analytics. The pre-configured integration, available to joint customers of IBM and Globoforce, will provide greater insight into both individual and team performance as well as cultural values adoption. The new Globoforce data connector, combined with IBM Kenexa Talent Insights’ integration capabilities with any other relevant HR data sources, can help HR leaders:

  • Use cognitive analytics to quickly reveal insights and opportunities in their talent data
  • Ask questions using the language of HR and quickly get results that drive better business decisions
  • Navigate team dynamics, cultural influencers, and employee patterns and relationships through dynamic interactive visuals

IBM and Globoforce will also be working together on their shared vision for future solution integration. Building on IBM’s Smarter Workforce ecosystem and vision, social recognition will be tightly integrated into the company’s cloud offerings for the employee experience. The future open ecosystem will help companies hire, engage, and retain talent by leveraging all facets of the HR ecosystem, including performance management, analytics, learning, talent management, IBM Connections, and social recognition.

“IBM is building an ecosystem that’s empowering HR with talent analytics that can influence every stage of the employee experience,” said Eric Mosley, CEO of Globoforce. “We believe Globoforce has the best people data in the world – it can show true employee performance and the strength of employee connections due to its high adoption rates. By integrating social recognition into IBM Kenexa Talent Insights, we’ll be able to provide HR leaders with cultural and talent data that can change the way they manage their workforce. We look forward to working with IBM and their customers to drive the people metrics that are critical to business results.”


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