GuideSpark Named a Hot Vendor in Talent Management and Engagement by Aragon Research

July 28, 2015


Guidespark logo

Company Recognized for Groundbreaking SaaS Communications Platform, Compelling Video Content and Deep Employee Engagement Analytics

MENLO PARK, Calif. (July 28, 2015) — GuideSpark, the leader in employee communications and engagement, today announced that it has been named a “Hot Vendor for Talent Management and Engagement” by Aragon Research, a technology focused research and advisory firm.

Recognized for transforming the way companies engage their workforces with its innovative SaaS communications platform and compelling video-based content, GuideSpark was included as one of three vendors that represent where the market is headed.

“Video-based content is the future and GuideSpark is one of the few providers to offer interactive, customizable video for employee engagement,” said Jim Lundy, CEO and lead analyst at Aragon Research. “Employers looking to communicate with and engage employees should leverage video content.”

Aragon’s 2015 Hot Vendors for Talent Management and Engagement identifies solution providers that are helping enterprises win the battle in the race to attract, engage and retain talent. Aragon’s Hot Vendors report recognizes solution providers for innovation in an existing market, delivering a powerful new technology or business application, or leveraging cloud, collaboration, content, communications, mobile, security or deep learning in a way that delights buyers.

GuideSpark combines interactive video content and comprehensive analytics though an intuitive platform to help enterprises reduce costs, increase participation in company programs and improve employee productivity. GuideSpark’s videos library helps educate employees on complex topics in a matter of minutes and covers company-specific programs and processes around onboarding, benefits, talent management, compensation, performance management, financial wellness and more. Deep analytics enable employers to measure employee engagement and enhance their communications strategy over time.

“The way employees consume information is changing quickly, and the pressure for businesses to retain great talent continues to grow,” said Keith Kitani, CEO of GuideSpark. “It is an honor to be recognized by Aragon Research for our groundbreaking communication and engagement platform and our customized content that helps improve employee retention, engage workforces and maximize the impact of internal communications.”

Aragon Research’s “Hot Vendors for Talent Management and Engagement” is available for download at:


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