Hodes Omnichannel Talent Cloud Pushes Boundaries in Helping Talent Leaders Optimize the Story of Talent Through Their Employer Brand
NEW YORK (October 20, 2015) – Hodes has announced the launch of its Omnichannel Talent Cloud solution, which expands its existing website, job distribution, media optimization and targeting platforms into one integrated solution. This enables cross-channel data driven talent marketing to function with a personalized, seamless mobility and social engagement experience.
“The Omnichannel Talent Cloud places Hodes in a position to focus our agency services on the end results and goals of our clients by translating their employer branding into consistent measurable execution across channels,” said Roopesh Nair, president and CEO of Hodes. “We are now one step closer to our vision of creating measurable value for our customers by redefining how brands connect with talent.”
The Hodes Omnichannel Talent Cloud (OTC) consists of three customer-facing modules: Hodes Experience Manager, Hodes Media Optimizer and Hodes Analytics. All modules link into the data lake, Hodes OmniData, that consumes data from all of the talent touchpoints including career websites, search partners, media partners, social media feeds, audience data marketplaces, applicant tracking systems (ATS), candidate relationship management (CRM) systems and talent communities. Employers are now able to build brand equity and preference, and support an impactful employer brand narrative with multiple, personalized expressions of the brand using a variety of supportive content.
Hodes Experience Manager leverages a comprehensive content management offering to provide a responsive career website and internal mobility solution. This platform makes it easy to manage talent marketing assets to provide a consistent but personalized and relevant experience across touchpoints. A contextual job search capability that integrates with all the leading ATSs in the market is an integral part of Hodes Experience Manager. This solution helps optimize the paths around talent-brand engagement using location and data-based personalization along with advanced A/B testing capabilities.
Hodes Media Optimizer changes the game in talent media buying by forecasting and optimizing the mix of display, search and social. Using real time data, this platform helps automate media plan execution down to the job level while reducing overall media waste. The platform serves personalized and targeted ads to ensure marketers can reach their talent where they are and leverages lookalike targeting, using both internal data and social media. As a result, talent acquisition leads are able to maximize their advertising budget for each individual job opening while simultaneously ensuring a positive overall omnichannel brand experience.
Hodes Analytics delivers transparency to the omnichannel talent story, focusing on the employer brand of an organization, considering all of the talent interactions across multiple candidate and employee touchpoints. The Analytics platform, along with the agency services from Hodes, optimizes those stories by helping HR professionals understand the underlying metrics and make incremental changes.
Hodes clients such as Chili’s, Office Depot, Vanguard, Florida Hospitals and many more are already leveraging the strength of the Hodes cloud solution to manage their web and mobile talent experience while building higher levels of brand preference.
“In the same way that we work to stay relevant with our guests in such an evolving restaurant industry, we have to stay relevant in the way we share the story of #TodaysChilis. This is another milestone in a constant evolution to bring modern and relevant ways to connect with our next generation of ChiliHead leaders and team members. We couldn’t be more thrilled,” said Chris Ebbeler, senior manager, Workplace Community at Chili’s.
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