How Healthy Is Your Wellness Plan? GuideSpark Reveals How to Drive Participation in Employee Benefits Programs

April 2, 2015


Guidespark logo

Company Celebrates National Employee Benefits Day, Offers Resources on Maximizing Participation and Improving Employee Wellbeing

MENLO PARK, CA — April 2, 2015 — On National Employee Benefits Day, GuideSpark, the leader in employee communications and engagement, shares its expertise on how companies can increase employee benefits programs adoption to improve wellness and result in a healthy, satisfied and engaged workforce.

National Employee Benefits Day 2015, established by the International Foundation of Employee Benefit Plans, was developed to put greater focus on how employer wellness programs can improve employee wellbeing. Employers are encouraged to celebrate the day by examining what initiatives they can offer to drive participation in benefits programs and increase their employees’ wellness.

“Employee wellness means much more than just the physical health of employees; it also encompasses their mental health, financial wellness and overall wellbeing,” said Keith Kitani, CEO of GuideSpark. “To drive participation in benefits programs, and thereby improve the wellness of their teams, it is essential that companies convey these programs year-round in a way that resonates with employees, making them easier to understand and highlighting the numerous advantages they bring.”

Wellness plays a significant role in reducing healthcare costs, increasing employee productivity and morale, and retaining employees. Despite these advantages, research from GuideSpark found that while 70 percent of employees say that wellness is valuable, only 9 percent take full advantage of the programs offered by enterprise companies. To improve adoption, companies can take advantage of opportunities to better promote and communicate the various benefits available. With one in four employees (25 percent) stating that they would participate more if they better understood the programs offered, and more than a third (36 percent) saying their company doesn’t do enough to drive a culture of wellness, it is imperative that companies reevaluate their current benefits strategies and see how they can be improved.

GuideSpark provides a robust employee communications platform enabling employers to better convey the range of benefits they offer. Through customized videos tailored to a company’s brand, voice and messaging and available any time on any device, GuideSpark enables employers to simplify complex benefits topics. As a result, they can ensure their employees understand the benefits and wellness programs available, as well as how to participate, ultimately increasing the wellness of their teams and impacting the company’s bottom line.

Kitani added, “In the spirit of Employee Benefits Day, GuideSpark is proud to offer the solutions that help companies communicate their benefits programs in an engaging and cost-effective manner. The outcome is an employee base that actively participates in wellness programs, which helps to create a culture of wellbeing across the company.”

In honor of Employee Benefits Day, GuideSpark offers the following complimentary resources:

  • Listen to how GuideSpark client ABB, a Fortune 500 global company, evolved its wellness program to drive adoption by embracing technology and multi-media.
  • Strengthen your company’s wellness strategy with GuideSpark’s Wellness Strategy Playbook.
  • Get insights on what employees have to say around wellness with GuideSpark’s wellness participation infographic.
  • Learn why corporate wellness is incomplete without financial wellness.


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