Editor’s Note: As the leader in HCM technology consulting services, HRchitect has been working with leading talent acquisition systems since 1997. Working on recruiting/onboarding projects with hundreds of clients across the globe, HRchitect is recognized as a go-to resource for Talent Acquisition. As an iCIMS certified Service and Advisor Partner, HRchitect offers consulting services for organizations utilizing iCIMS Talent Cloud including: Client-side Project Management for your implementation, iCIMS Talent Cloud Implementation, Recruiting Process Analysis/Redesign, Training for your HR team and other end-users or stakeholders, Optimization, Reporting, Integration, Change Management, Ongoing support and more. For the past two and a half decades, HRchitect has been a name you can trust for all of your organization’s HCM technology-related consulting needs.
Talent acquisition professionals can now reimagine candidate and employee experiences with video storytelling
HOLMDEL, N.J. [Jan. 19, 2021] – iCIMS, the Talent Cloud company, today announced new video storytelling capabilities with the launch of iCIMS’ Video Studio. The new solution is powered by the capabilities of Altru Labs, which iCIMS acquired in December 2020.
iCIMS’ Video Studio transforms the talent experience by providing highly relevant and engaging content throughout the candidate and employee journey. With this solution, companies can now:
- Spotlight employees and mobilize brand ambassadors to share stories and convey company culture.
- Easily add employee testimonial videos to career sites, job descriptions, social media, email, text campaigns, and more, to transform traditional content to dynamic, personalized experiences.
- Authentically highlight diversity, equity, and inclusion programs through the faces and voices of employees.
- Stand out from other employers and amplify candidate reach and conversion by providing relevant, engaging talent experiences across the entire lifecycle.
- Embed videos into internal communications to strengthen relationships, inspire confidence, and easily engage a virtual, distributed workforce without costly video production.
“Video is how we connect with people in our personal lives, and how companies must engage with talent,” said Alykhan Rehmatullah, vice president of content strategy at iCIMS and previously the co-founder & CEO of Altru Labs. “Creating video content doesn’t have to be hard, time consuming or costly. We are seeing first-hand the value of video in humanizing brands, creating digitally-scalable experiences, and authentically building relationships with talent.”
Leading employers, including Valvoline and Memorial Sloan Kettering Cancer Center, rely on iCIMS’ Video Studio as a critical piece of their talent technology stack to drive digital engagement.
“Authenticity is critical in successful recruitment; job seekers and candidates demand it,” said Brandie Dawson, director of global talent acquisition and candidate experience at Valvoline. “With iCIMS’ Video Studio, we can now be more authentic and transparent with our candidates through the voice of our own employees. The video content is unscripted, honest, and real. Research shows that video can drive engagement and the amount of time spent on websites. It’s game-changing, and every organization should be thinking about it as part of their talent strategy.”
“Virtual recruiting is here to stay for the foreseeable future and video is a key aspect of that,” said Madeline Laurano, founder of Aptitude Research. “Employers should be engaging with both current and potential employees through video to establish and build on that human connection. iCIMS’ investment in video storytelling capabilities is a wise one. There is so much video can do for employers beyond career sites and it’s something that the market will truly benefit from.”
To learn more about HRchitect and how we can help your organization with your Human Capital Management (HCM) technology needs, please request a consultation. As the leader in HCM Systems strategic consulting, we offer end-to-end HR technology consulting services focused around strategic planning, evaluation and selection, change management, implementation, project management, client-side implementation assistance, and ongoing support of HCM systems of all types including Core HR/Payroll, Workforce Management, Time & Attendance, HR Service Delivery, Talent Acquisition, Talent Management, Learning Management, Benefits, and more. Since 1997, working with over a thousand clients of all sizes and industries across the globe, our knowledge of best practices continues to expand and our experience is vast and unsurpassed. We have expertise around all major HCM systems including ADP, Ceridian, IBM Kenexa, iCIMS, Kronos, Oracle, SAP, SuccessFactors, Taleo, Ultimate Software, WorkForce Software, and more. For the past two and a half decades, HRchitect has been a name you can trust for all of your organization’s HCM technology-related consulting needs.