Make Employee Appreciation Day Count: GuideSpark Helps Companies Recognize Valuable Employees

March 2, 2015

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Employee Engagement and Communications Leader Celebrates with Multimedia Communications Campaign to Inspire a Culture of Employee Appreciation Every Day

MENLO PARK, CA —March 2, 2015— With Employee Appreciation Day on March 6, 2015, GuideSpark, the leader in employee communications and engagement, today introduced a complimentary video that companies and employees can share via email and social media to show appreciation for their valued colleagues.

A company’s employees form the lifeblood of the business – not just by carrying out the mission of the company, but by forming and defining its culture. Without employees, there is no business. Showing appreciation for the hard work employees perform is crucial to maintaining a satisfied, engaged and productive workforce. Yet, many companies, especially large-scale enterprises, struggle to deliver a culture of continuous appreciation each and every day.

According to GuideSpark’s research of millennials working at large companies, 89 percent said that feeling appreciated is necessary for them to be engaged. The desire to be appreciated was just as important as other critical factors such as compensation and career development.

“GuideSpark’s culture encourages employees to recognize each other, which drives engagement,” said Keith Kitani, CEO of GuideSpark. “With this initiative, we wanted to extend this aspect of our culture to every employee. GuideSpark’s mission is to transform the way companies communicate with their teams, and showing appreciation is one way companies can connect with employees.”

To help companies jumpstart their employee appreciation efforts and infuse a culture of recognition every day, GuideSpark encourages leaders, managers and employees to share this complimentary video to say, “Thanks for being such an awesome colleague!” In this way, they can recognize team members for their hard work, harness the power of peer-to-peer recognition and foster a continued culture of appreciation.

GuideSpark’s Employee Appreciation video is available at:


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