New Benefitfocus Program Advances Consumer-driven Health Care for Insurance Carriers

February 28, 2017


Benefitfocus logo

Technology advancement enables multi-carrier marketplace; seamless experience for members and consumers; The Hartford first to sign on

Charleston, S.C. – February 28, 2017 – Benefitfocus, Inc. (NASDAQ: BNFT), a leading provider of cloud-based benefits management software, today announced its Certified Carrier Program. The program opens an additional sales channel for insurance carriers to offer life, disability and other benefits products to employers with more than 50 employees on BENEFITFOCUS® Platform. The Hartford, a leading group disability and voluntary insurance provider, is the first carrier to sign on to the program.

Through the cloud-based Benefitfocus Platform and the recently announced ACORD Member Enrollment Standard (formerly Benefitfocus iMax®), consumers will now have the ability to compare health insurance along with other employee benefits offerings, providing greater choice within an efficient multi-benefit marketplace.

“Consumers demand the same online experiences in health care insurance and benefits that they’ve come to expect from popular online retailers,” said Benefitfocus CEO Shawn Jenkins. “We’re pleased to welcome The Hartford and our long-standing health insurance partners to help us deliver a seamless, simplified experience for all involved.”

By automating on the Benefitfocus Platform, certified carrier partners can now distribute products across a very large book of business, while participating in an enhanced consumer experience. Employers on the Benefitfocus Platform will have access to The Hartford’s Employee Choice BenefitsSM suite of voluntary products including life, short- and long-term disability, accident, critical illness, accidental death & dismemberment insurance and hospital indemnity.

“The Benefitfocus Platform offers employers and consumers a tailored suite of products as they seek to protect their health and financial well-being,” said Mike Fish, head of Group Benefits product and strategy at The Hartford, “As we continually invest in voluntary capabilities, we are pleased to be the first Certified Carrier Partner in the new program and are confident that this partnership will help us expand our reach and grow our business”.

Carriers interested in the Certified Carrier Program can contact their Benefitfocus account executive.

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