PageUp Appoints Daniel McDermott as Global Chief Marketing Officer and Prepares for Continued Growth

June 15, 2015

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Experienced Executive Appointed to Lead Next Phase of Brand and Product Growth for Industry Leaders in Talent Management Software


(June 15, 2015) PageUp, an award-winning, Multinational Talent Management Software provider, today announced the addition of experienced marketing executive, Daniel McDermott, as Global Chief Marketing Officer. In his new role, McDermott will lead a diverse and global team focused on driving cultural transformation and developing marketing strategies that deliver business growth.

Karen Cariss, CEO of PageUp, said the appointment comes at a time when PageUp is evolving its product suite to continue to respond to the needs of an ever-changing business environment, whilst embarking on the next phase of growth company-wide.

“The shortage of skilled labour across the globe means companies are finding it even more challenging to find, hire and keep qualified talent. As we continue to maintain our focus on delivering one comprehensive software platform that spans the entire talent lifecycle, we look forward to Daniel’s tremendous passion for innovation and contribution to results-driven marketing,” Cariss said.

McDermott added, “I am a firm believer in applying new, innovative marketing methods to foundational marketing principles that can further engage customers and drive additional brand value. I am excited to join PageUp and help position the brand for the next phase of its global growth as the company continues to develop and introduce new talent management solutions for the market.”

With nearly 20 years of international marketing experience, McDermott has established himself as a valued business partner who understands how to best position brands through effective marketing approaches. Prior to joining PageUp, he served as a Vice President of Marketing for CA Technologies, the fourth largest independent software vendor in the world. While in that role, McDermott implemented a comprehensive multi-channel marketing strategy, beginning in Australia and rolling out across the Asia Pacific region, resulting in a significant increase in the quantity and quality of the sales pipeline.

Throughout his impressive career, McDermott has taken on progressively more challenging sales and marketing roles within leading technology companies, such as Ericsson, Damovo and RequestDSL. He is the recipient of more than a dozen sales and marketing awards, including recognition of his marketing communications excellence by the Australian Marketing Institute. McDermott is a graduate of Monash University with a Bachelor of Business degree in international trade.


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