Talemetry Releases 2017 Recruitment Marketing Technology Outlook Survey Results

January 17, 2017

Talemetry

Survey explores recruitment marketing technology challenges, strategies, and priorities for recruiting organizations for 2017

Vancouver, BC, January 17, 2016 – Talemetry, award-winning provider of high performance recruitment marketing software, announced today the availability of a new study exploring the use of recruitment marketing technology within recruiting organizations, along with their challenges, strategies, and priorities for 2017.

The new report is based on a survey of recruiting and HR leaders and practitioners and is available for free download here.

Talemetry’s 2017 Recruitment Marketing Technology Survey includes full survey data, along with key takeaways and Talemetry’s recommendations for addressing recruitment marketing challenges.

Some of the key findings include:

  • 85% of organizations utilize job board distribution to attract candidates
  • Job board distribution is the leading source of hire, and received the highest satisfaction rating
  • Yet, 71% of organizations are not getting enough qualified applicants
  • 45% of organizations would switch applicant tracking systems to get more/better recruitment marketing capability
  • Organizations are least satisfied with their Candidate Relationship Management (CRM) technologies
    Increasing outbound sourcing capability is the most important initiative for organizations in 2017
  • …and much more

“We found a significant disconnect as organizations rely on, and are satisfied with, their job board distribution technologies, yet they overwhelmingly are not getting enough qualified applicants,” said Jade Bourelle, CEO of Talemetry. “It’s easy to see why increasing outbound sourcing capability is a priority in 2017, and Talemetry has a system and support services that can help them do it.”

The report also reveals that organizations primarily look to their applicant tracking system (ATS) provider for recruitment marketing capabilities, yet 40% cite lack of recruitment marketing support from their ATS as their top recruitment marketing technology challenge.

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