TMP Worldwide Unveils New Search Engine Optimization Guide for Healthcare Employers

April 8, 2015

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Online Resource Focuses on Improving Search Rankings for Nursing Jobs

NEW YORK (April 8, 2015) – TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition, today announced the release of a new guide dedicated to helping healthcare employers and recruiters maximize the impact of their online content. A comprehensive resource designed to support a robust search engine optimization (SEO) strategy, “SEO Domination Strategy: How to Rank on Google for ‘Nursing Jobs,’” explores all relevant facets of organic search as it relates to the healthcare industry, with a specific focus on nursing.

According to the Bureau of Labor Statistics, the number of nursing jobs is expected to increase by 19 percent through 2022, which means employers need to get the most out of their resources to ensure they hire the best nursing talent available. For healthcare organizations, the time to act is now as competition will increase undoubtedly over the next few years. Whether an organization has an SEO plan or not, TMP Worldwide’s new guide was developed to help employers ensure that open nursing positions are visible to job seekers, both active and passive, in order to find the right talent effectively.

“Over the coming years, it will become imperative that healthcare organizations have a well-established online presence in order to connect with nursing job seekers entering the market,” said James Ellis, director of Inbound Marketing at TMP Worldwide. “Recognizing this growing need, our team of experts set out to craft a complete step-by-step guide to assist with improving the talent acquisition strategy one search at a time.”

Developed for the TMP Worldwide blog, Meshworking, the complimentary guide covers everything from proper keyword utilization to creating elaborate linking systems, making it ideal for both small, local organizations and larger hospital networks. Inside the guide, readers can learn about building a strategy tailored to their organization’s hiring needs, key tactics to consider, how to optimize job description content, best practices for social media and more.


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