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Samantha Colby

Samantha Colby is the Vice President of Marketing & Business Development at HRchitect. She joined HRchitect in 2015 and has over 10 years of experience in marketing in the technology, higher education and sports & entertainment industries.

In her role at HRchitect, Samantha leads HRchitect’s global marketing team while working on initiatives and activities supporting demand generation, brand marketing and awareness, digital marketing, corporate events, content marketing, partner marketing, content development, internal communications, and corporate social responsibility.

When Samantha isn’t preparing for an upcoming trade show or writing blog post campaigns, she enjoys exploring new cities around the world, reading, and volunteering at her alma mater, Southern New Hampshire University where she currently serves as the Vice President of the Alumni Board of Directors.